Built for our needs, shared with everyone else.
Alynment started as the internal tool we needed to support the Canadian Cancer Society's Signature Events store. Half of profits go back to them. Three percent goes to the planet.
50%
of profits to the Canadian Cancer Society
3%
of every transaction to climate via Stripe Climate
We built it because we needed it.
We're New Era Grafix, a promotional products company. A few years back we were brought on to launch and run the online store supporting the Canadian Cancer Society's Signature Events.
The merch itself is our bread and butter. Canada is a bilingual country, and CCS treats that as a binding commitment. Every product page, every transactional email, every checkout step has to ship in English and French at the same time, exactly equivalent.
The translation tools we had didn't get us there. Source strings drifted as we iterated. Translators worked in disconnected spreadsheets. Reviewers couldn't see history. We chased typos across surfaces and explained delays we shouldn't have had.
So we built our own. Source as the locked authority, every change audited, external translators given scoped collaboration without account sprawl, reviewers who can see exactly what changed and why. It worked — for us, and then for the next CCS campaign, and the one after that.
Half of the profits go back to the organization that made us build it in the first place.
The other commitment: carbon.
Three percent of every transaction goes to Stripe Climate. Stripe pools contributions from thousands of companies and spends them on frontier carbon-removal technologies: direct air capture, mineralization, ocean alkalinity, biomass storage.
We picked Stripe Climate over self-managed offsets for one reason: removal, not avoidance. Most carbon credits pay someone not to emit. Removal pulls existing CO₂ out of the atmosphere. It's earlier-stage, more expensive, and the only category that bends the curve.
A tiny SaaS company can't fix the climate. We can refuse to pretend our hosting bill is free, and put a small percentage of every invoice toward the technologies that might.
Where the 3% goes
Direct air capture
Pulling CO₂ directly out of the atmosphere.
Mineralization
Locking carbon into stable rock.
Ocean alkalinity
Restoring oceans' natural carbon-buffering capacity.
Long-term biomass storage
Burying biomass deep enough that the carbon stays down.
Buy Alynment, fund research.
Every plan contributes. The percentages don't change with tier.